Basic search optimization is a fundamental process that affects the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.
SEO—or, in other words proper website construction and coding—is an integral part of the Nordic Center website so that it will “please” both your website visitors and search engines, such as Google, Yahoo, or Bing. SEO will help position your website properly to be found at the most critical points in the searching process or when people need your site.
The goal of foundational SEO isn't to cheat or "game" the search engines. The purpose of SEO is to:
- Create a great, seamless user experience.
- Communicate to the search engines your intentions so they can recommend your website for relevant searches.
The search engine results are determined not only by the site’s content but also by information architecture, content management system, and infrastructure of the website, all of which have been carefully constructed in the Nordic Center’s website to meet all SEO requirements. Auto-generated and self-adjusting website map used by search engines is also included in the website.
